Remanufacturing – A New Business Model for Light-Vehicle OEMs

Mar 04
2013

I wanted to share a recent white paper I prepared for SAE International focusing on the hot topic of remanufacturing in the light vehicle OEM world.

“The combined market value of GM, Ford and Chrysler (the estimated value that is part of Fiat) is less than that of combined value of Deere, PACCAR and Caterpillar, which have only 25% of the annual sales volume of the “Big-3.” GM, nor Ford, which for decades were ranked within the top 25 largest US- based corporations, measured by market capitalization, do not currently even rank within the top 100 corporations.”

Read the article in its entirety here and learn about my proposal to the Big-3 auto OEMs: Remanufactured Products: A New Business Model For Light-Vehicle OEMs

The Frugal Engineering Paradigm Shift For Product Support

Jun 18
2010

Strategy + Business recently published an article on frugal engineering, discussing how providing new goods and services to “bottom of the pyramid” customers requires a radical rethinking of product development.

As the domestic economic growth of industrial nations remains at 0% to 3% over the long term due to demographic issues, OEMs will be more aggressive in seeking revenue growth opportunities in Developing Nations. The Developing Nations buyers of products cannot afford the sophisticated products that the Industrial Nations currently acquire, but they are beginning to be able to purchase “stripped down” products that cost 10-25% and perform 85% of the capabilities of that of a product sold by OEMs based in Industrial Nations. In order to develop products to meet this new demand, OEMs will have to focus upon “frugal engineering,” a design concept that develops a product that is simple, low-cost and delivers a highly focused solution that appeals to Developing Nation buyers.

A product that is frugally engineered will have a huge impact upon an OEM’s Product Support business strategy. Many of these products will be platforms in which as the end-users increase their economic prosperity, they will demand additional capabilities delivered as upgrades throughout the life of the product. Understanding Product Support lifecycle management will be critical for successfully deriving the profit margins required for the risk exposure in entering these markets.

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